Course pre-requisite(s): Introduction to Marketing

Course Overview

This course will provide students with a holistic knowledge of electronic commerce, including the theoretical background and various marketing examples. In addition to the basic concepts of e-commerce and the internet, the course includes topics related to technical infrastructure and marketing.

Learning Outcomes

By the end of this course students:

1. Will understand general issues related to e-commerce, web, and internet concepts.
2. Will be able to understand the periods and differences related to web and internet history.
3. Will learn the fundamental issues related to the infrastructure of e-commerce.
4. Will learn the primary topics and details of an e-commerce presence structure.
5. They will have information about examples of e-commerce and marketing.

Course Content

Day 1: Introduction to Electronic Commerce

Day 2: Business Strategies for Electronic Commerce

Day 3: Technical Side of Electronic Commerce

Assignment 1: Theoretical Knowledge Quiz

Day 4: Electronic Commerce Presence I

Day 5: Electronic Commerce Presence II

Day 6:  Security and Payment Systems
Assignment 2: Theoretical Knowledge Quiz

Day 7: Marketing and Advertising in Electronic Commerce

Day 8: Online Media and Communities

Day 9: Retailing and B2B E-Commerce

Day 10: Final Exam 

Instructional Method

The course follows the lecture format and theoretical knowledge will be transferred through examples.

Required Course Materials

Coursebook: E-commerce 2021–2022: business. technology. society., Global Edition, 17th edition, Kenneth C. Laudon and Carol Guercio Traver, Pearson, ISBN-13:  9781292409313

Assessment

Evaluation will be done with two assignments and one multiple-choice final exam. The percentage weights of the assignments are 20% + 20%, and the final exam will be 60%. While the assignments are related to theoretical topics, the final exam consists of multiple-choice questions related to the whole course.