Dr. Fatih Pınarbaşı is an academician in the marketing field, specializing in digital marketing and data mining. He has blended traditional business education with computer programming education in a multidisciplinary manner and works in the combination of social sciences/data mining.

He managed to edit two indexed publications and two books in his academic career (Natural Language Processing for Global and Local Business; and; Multidisciplinary Approaches to Ethics in the Digital Era). In addition to classical marketing courses such as principles of marketing and brand management, he also taught in a more innovative field such as marketing analytics. In his private sector career, he has sectoral consultancy experience and digital marketing expertise at the British Standards Institution.