Value Creation in Fashion Through the Metaverse: An Analysis of Consumer Behavior and the Strategic Role of Virtual Brand Environments
Author
State
Academic year of defense
PhD
5033V01 - Phd in Economic Analysis and Business Strategy
Supervisor(s)
- Blázquez Lozano, Félix Sergio
- Martínez Fernández, Valentín Alejandro
University of A Coruña Repository