Course Overview
Startup Lab is an intensive, hands-on, project-based course in which student team’s design and test new business concepts that address real-world needs. Students will learn critical and broadly applicable techniques about starting and launching a venture.
Learning Outcomes
Upon successful completion of the course, the student will demonstrate the ability to
CLO 1: Identify business ideas in line with the market opportunities
CLO 2: Design a marketing research program to assess the selected business idea
CLO 3: Develop a basic prototype of proposed product or service
CLO 4: Develop marketing strategy, marketing campaign using social media tools and business model
Course Content
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Assessment of Entrepreneurial DNA through a psychometric test and understand UAE start-up infrastructure |
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Analyse business ideas and convert into business opportunities for start-up using digital tools, develop teams and developing support network |
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Apply traditional and digital market research methods for a field survey |
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Assessing the prospective market, competitors and industry |
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Developing a Customer Value Proposition (CVP) to identify customer problems & pain points |
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Drawing storyboard of a product or service based on features in line with CVP |
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Developing paper based and digital prototypes for the start-up using digital tools |
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Developing customer acquisition strategy, landing page using word press, social media marketing / google display ad campaign for the start-up using digital tools |
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Developing customer acquisition strategy, landing page using word press, social media marketing / google display ad campaign for the start-up using digital tools |
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Developing customer acquisition strategy, landing page using word press, social media marketing / google display ad campaign for the start-up using digital tools |
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Developing revenue streams, revenue model, cost structure and profitability for the start-up |
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Develop pitch deck slides and practising hotseat pitch for business plan |
Instructional Method
Lecturers
Discussions
Teamwork
Workbook
Presentations
Required Course Materials
Material will be provided
Assessment
Project 1: Business Planning and Marketing Research
Project 2: Customer Value Preposition and Prototype Development
Project 3: Initial Business Plan Portfolio Report